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The Curious Origins of the Marlboro Man American Handgunner Marlboro Red A Product That Kills Its Best Customers by Fred Lee The History, Philosophy and Ethics of Design. Medium A brand didn't just change its audience it changed perception forever. Marlboro wasn't always the rugged cowboy symbol we know today. It started as a cigarette for women, positioned around elegance and Making the Marlboro Man Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share Marlboro Men

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