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Given the fact that every major consumer product company is restructuring their business, why should tobacco companies be any different? Somewhat less charitable was the tone from Bernstein Research in September 1993: would Marlboros share gains post April 2 be permanent or just rented?9 But to be fair, the evidence of the impact of Marlboro Friday was still just coming in Summary When Philip Morris published its 1993 annual report in early 1994, management restated its rationale behind the repricing of its brands: Our new pricing strategy and actions had a simple objective: to narrow the price gap between our premium product and discount competitors to a point where consumers would once again base their purchases on brand quality, imagery, and preference, rather than on price alone
Executives quickly narrowed down the search to four strong candidates, all well-known comedians and veteran TV stars Groucho Marx, Jackie Gleason, Joey Bishop, and relative newcomer Bob Newhart
Smith/Gift of Master Digital Corporation, via The Historic New Orleans Collection (Tina Turner)
The proposal stated that under the provisions of 'drugs' in the Act, any item intended to be used as an aid to help quit smoking is covered under the definition of drugs